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Money and the Museum

Within the arts it has typically been gauche to talk about money and price tags, at least for those who aren’t purchasing. As the popularity of art fairs increases and the art market has ballooned, money is a much freer topic of conversation. For example, a recent release from the Pulse Art Fair in New York touted the $50-60K (USD) prices fetched for certain photographs.

Outside of the commercial realm, the most transparent non-profits generally get is the cost of admission. We never know how much an exhibition costs or how much an artist asks as a lecture fee. So, many people balk at a hefty admission price — it can cost as much as an amusement park ticket to attend an exhibition in New York (which is probably why more and more exhibitions focus on spectacle). The folks over at Good Magazine have published a “transparency” to allow you to see how much of your admission fee actually covers exhibition and operating costs. The results are a little staggering.

Note: “How much do I cost the Gallery of Contemporary Art?” you may wonder. On average, using a very rough estimation, each visitor to the Gallery costs us about $10/exhibition.

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